Texas – Pakistani and American audience will have rare treat of watching a unique blend of music and traditional Pakistan culture at the South-by-South (SXSW) Music festival being held in downtown Texas this week.
Starting March 18, six Pakistani bands will represent the first-ever Pakistani Showcase at the festival in Driskill, featuring a cross-section of Pakistani music from pop to folk.
These bands have been sponsored by the U.S. Embassy in Pakistan, in cooperation with the Foundation for Arts, Culture, and Education (FACE), an Islamabad-based organization dedicated to strengthen and educate communities through arts and cultural interactions.
The bands include traditional Manganiyar singer Mai Dhai; Pop singer Haroon, Punjabi drummers Sain Tanveer Brothers; Khumariyaan, an instrumental group from Khyber-Pakthunkhwa; Indie-rock ban Poor Rich Boy; and Sufi-rock Mekaal Hasan Band.
Pakistan’s four provinces of Punjab, Sindh, Khyber-Pakhtunkhwa and Baluchistan represent different culture, languages and music and the event will be a rare occasion to have a taste of them, all in one place.
The SXSW Music Festival is being in Austin, Texas every year since 1987, is now the largest music festival of its kind globally, attracting over 51,000 registrants to Austin every March. The SXSW aims to create an event that “acts as a tool for creative people and the companies they work with to develop their careers, and to share ideas in music, film, and interactive technologies.”
While in Austin, the Pakistani bands and singers will also perform at the University of Texas which is a partner of the National Academy of Performing Arts in Karachi, according to a statement posted on the U.S. Embassy’s official website. Other performances included globalBEST SpeakEasy; the International Day State; and the NatGeo and Balcony TV showcase at the Palm Door.
In addition to the Pakistani Showcase at the South-by-Southwest Music Festival, the U.S. Embassy supports year-round visual and performing arts programming in Pakistan. For complete details of the program, please visit the SXSW’s website