The SXSW Music Festival South by Southwest (SXSW) 2015, one of the biggest music festivals in the world, will feature its first-ever Pakistani showcase this year on March 18.
Pakistan isn't the image most music fans conjure up when they think of trance, indie rock, progressive rock and jazz. But that's exactly what people attending the Pakistan Showcase at SXSW will be witnessing.
A handful of Pakistani bands are playing at the festival for the first time ever, like The Mekaal Hassan Band, Haroon, Thar's Mai Dhai, Peshawar's Khumariyaan, Sialkot's Sain Tanveer Brothers and Poor Rich Boy (PRB).
These diverse performances will show a glimpse of the country’s underexposed music scenario.
Besides the showcase, Pakistani rapper Adil Omar will also perform at SXSW on March 19.
SXSW is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.
The Pakistani showcase was made possible through funding from the US government and an Islamabad-based non-profit called Face, which organizes concerts and promotes Pakistani music.